Tips To Conduct An Effective Keyword Research

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Keword Research
Keywords research plays an important role in SEO. The trick for attracting a larger audience and retaining them constantly is by running marketing campaigns with the use of feasible keywords which have to be determined after careful research.

Keywords are used to represent your brand name. Hence, it is important to use the right keywords so that the target audience can find content which is relevant to their queries.

The integration of keyword research with high-quality content is what helps in getting higher rankings in result pages of search engines.  A well-researched integration influences the result greatly, if the integration is not competent then it won’t affect the results and the page ranking would remain low.

Your page’s ranking is greatly influenced by another factor- quality of audience. Page’s visitor count influences the quantity of audience; but to focus on improving the quality of the audience, you need to stimulate the targeted audience towards your site.

To attract the targeted audience, you have to make sure that the content your site provides is relevant to what they’re looking for. The relevance of content is displayed with the help of keywords. Hence, you have to magnify the keywords research.

In this situation, long tail keywords offer assistance. Long tail keywords are the best source of long-term attraction for the audience as they reckon the accuracy of visitor’s demands.

A study carried out by Statista concluded that 50 percent of the focus should be placed on long-tail keywords for a favorable on-page optimization.

Keword Research Tools

Tools For Keyword Research

The best place to start is by reading the basics of keywords research and learning to use a specifically designed tool so it can assist you in the SEO process. With the effective execution of these two methods, it becomes easier to determine the suitable keywords for driving the targeted audience.

While looking for keywords research tools, Ubersuggest is the most recommended tool. It helps in generating keyword suggestions online to help in establishing and strengthening the efforts made for digital marketing.

The biggest advantage that is provided by Ubersuggest is that it’s FREE and the interface is user-friendly, which makes the whole process very easy to understand. The basic keywords that best represent your website according to you are to be fed and it presents you with the best suggestions for keywords.

If you feel unsure about the accuracy of keywords you want to search, you can be more precise with the help of drop-down menu by selecting the best source (Image, Web, Shopping, News, and YouTube). You can also opt for the language of your choice from the drop-down list on right.

You will be redirected to results page after you finalize your search by clicking on “Look up.”

After this step, a report is generated with a list of suitable suggestions for keywords in relevance to the terms that represent your website.

The generation of hundreds of recommended keywords includes long tail keywords, as well as phrases. Apart from this, Ubersuggest provides the search volume- concluded monthly, CPC, along with individual competition data.

To improve the accuracy and relevance of the keywords recommendation, you can filter out the keywords that include some phrases which do not fit your criteria and make the list more preferable.

The interface of Ubersuggest is simple. And the detailed reports help in providing relevant data, as well as a deep understanding of the key insights which helps in the keywords research process.

Search For Profound Keywords.

It might come as a surprise to you but the key to finding the best keywords is- not being too obvious. The term that describes your product/services precisely becomes vague on search engine result pages.  

Head terms are keywords that are generated with the help of one or two words like “casual shoes” or “Chinese restaurants.”

These keywords become vague on search pages because these terms can be associated with a larger section of the market, which results in an increase in competition. This makes the use of such keywords very unfavorable unless your company is well-known and makes major expenditures on marketing.

Focusing on the long-tail keywords is what helps in increasing the rankings on search result pages, and it also ensures quality visitors.

The expression of keywords in more words make it distinct and increases the chance of visibility on search result pages, which is why long-tail keywords like “casual shoes for women,” and “Chinese restaurants in Chicago” are preferred.

As long-tail keywords have more words than head keywords, it makes their search volume comparatively lower, which results in improved quality of the audience.

The lower search volume and decreased competition by the usage of long-tail keywords result in better rankings and even higher ROI.

Acknowledge The Purchase Intent Represented Through Keywords.

If you want to find the right long-tail keywords to stimulate the purchase intent of your visitors then you need to focus on the needs and requirements of the targeted audience.

To solve this problem you just have to discover the most commonly used phrases that your potential customers type on search engines to look for the information.

There are three types of keywords that stimulate the purchase intent of customers. They are-

Informational –

These keywords are used by the people in forms of phrases with the intent to learn and find more information about the topic of their interest. These phrases begin as questions like “what are…” or “how to…” and focuses on queries in a more detailed way.

Navigational –

People use these kinds of keywords when they are looking for a particular website and they are already acquainted with its content. These keywords provide assistance in leading to the website without having to enter the full URL of the site.

Transactional –

These type of keywords are used when a person wants to make a purchase from a website like “shoes on Amazon” or “dresses on Myntra.”

By considering the requirements and purchase intent of the potential customers while making queries on the web, you can finalize an effective set of long-tail keywords to attract the targeted audience on your website.

Recommended Reading: The Importance of Anchor Text in Backlinks

Use Conventional Tools For Keywords Research.

Keywords research tools like SEMRush and Google Keyword Planner can be overwhelming and have a negative effect on your productivity.

Ubersuggest has a user-friendly interface which makes it the best choice for a keywords research tool. Apart from being simple, it is very effective in the generation of useful keywords.

Keywords research plays an important role in influencing the page rankings. So you should ensure that the content and keywords are relevant to your potential customers’ queries to have a favorable impact.

Keywords research is an essential element of digital marketing, with proper knowledge and skills you can achieve profitable digital marketing. Though it should be kept in mind that there are various other factors that make a favorable marketing mix, as well. Keeping all these points in mind, you are sure to get a boost in your site popularity over time.

Zac Wallace is the co-founder of Zac Wallace Inc, an ingenious agency offering result oriented digital marketing solutions. He can read a spray chart and a balance sheet and has helped organizations increase their website traffic and sales by up to 3,000%

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