Search engine optimization has been changing rapidly since the past few years, with different processes, strategies, analysis, etc. Search engines are using smarter algorithms, and therefore, SEO requires more of human touch and vast resources of finance and creativity.
As the search engines are becoming smarter and smarter, you cannot produce bad quality content in the hope of getting published. SEO experts are, therefore, constantly trying to improve the quality of their content, and applying different techniques and strategies to market their content.
To their rescue, there are many different tools that can help them to fulfill the above requirements for SEO in 2018. One of such tools is “marketin9”. It is basically a tool that helps in content marketing by helping them to publish promoted articles on their website.
Let us first understand the basics of content marketing.
What is content marketing?
Five years ago, content marketing was the process of obtaining important links, which could be done only by big brands. These big brands, which had a huge marketing budget, invested in sponsored campaigns to acquire significant links for their link building strategies. Average SEO experts could not employ enough funds for an effective link building strategy like the big brands and such a strategy was a far-fetched dream.
However, the situation has changed over the past few years because of the increasing competition among smaller bloggers or news websites, who try to attract advertisers at competitive prices.
Marketin9 is a platform where news websites and blogs can help achieve their goals related to getting their sponsored content published. It helps advertisers to get their content published at 20 to 50% discounted prices by placing a larger order from specific reputed publishers.
How are links acquired through sponsored articles useful to improve ranking?
SEO experts all over the world have agreed that content marketing is significant in improving the ranking of your sites. However, the final outcomes of the articles published on the websites depend upon many factors such as the existing link profile of your site, or its authority, or whether the publishers allow to include keywords in anchor texts or not, or whether the links acquired through the sponsored articles are no-follow or not.
Two case studies were performed to analyze the significance of content marketing in search engine optimization.
Case Study 1
There was a tent hall producer who had been trying, for over six months, to optimize his website to appear on top results displayed by search engines. But his tries went in vain because the links he had acquired were not of good authority and thus, his site had a poor link building. The peak season in his industry was beginning soon and his website was below the first 10 results displayed on the search engine’s results. This meant his revenues were about to get cut down, so the timing was very significant in his case and he wanted quick and effective outcomes.
Since the day marketin9 got cooperated with the tent hall producers, we set a target of publishing 20 of his sponsored articles on websites which had the highest authority possible in the country. Within seven days, these publications were approved and marketin9 secured high authority links for him. Within two weeks, the publication of these sponsored articles allowed the producer’s site to reach the first page of the search engine results, and within 3 months of the publication, his site was in the first 3 results displayed on the search engine result page. All this happened just near the highest season of his industry and resulted in a great exposure of the tent hall producer’s site.
Case Study 2
Insurance is one of the most competitive markets which use SEO strategies. Before establishing a long-term contract of publication of sponsored articles for one of its brands, the company decided to test marketin9. Their goal was increased volume of traffic on their site through organic search results, followed by a higher conversion rate of their website.
In a span of 12 months, marketin9 managed to publish 300 content pieces on the highest authority possible websites. As a result, not only the position of the insurance company’s websites went high each month, a significant increase in the volume of traffic on their website also followed.
Let’s see how SEO activities help increase traffic on websites.
If the content is of good quality and holds a significance for the audience of the website, publications can help to increase the site’s traffic to a great extent.
Marketin9 produces content that answers the queries of the audience, provides for relevant questions and answers, and is audience oriented. This increases the traffic on the client’s website, attracts a larger audience to the quality content, and make the visitors stay longer on the website.
At the end of the year, a level of 255 percent of return on investment was achieved!
Put in simple words, content marketing is a strategy to produce high-quality content that caters to the audience and provides them with the information they need, in the best quality possible. This increases the number of visitors on your website and helps to boost your online exposure.
From a technical point of view, search engines give great importance to the links between your website and sources that are of high authority. Therefore, such links help your website to have a better ranking on the search engines and consequently, your website appears in the top results generated by search engines.
So if you invest in publications on a high authority website, the authority of that website basically shifts to yours through the link built, which is responsible to attract high volume traffic. This is a foolproof way of making your site display on top of the search engine result page.
However, such publications can be very difficult to achieve for many of us, and this is where marketin9 comes to the rescue. You can use marketin9 to order publications from high authority websites. Marketin9 can also help you get in touch with these authority websites which proves to be highly beneficial for your site. And, through marketin9, you can quickly achieve the publications that you need. So basically it helps a great deal for your content marketing, and it all fits in your budget.
Use marketin9 for your content marketing and grab all the advantages it provides.
Zac Wallace is the co-founder of Zac Wallace Inc, an ingenious agency offering result oriented digital marketing solutions. He can read a spray chart and a balance sheet and has helped organizations increase their website traffic and sales by up to 3,000%